Menu
Marketing and Sponsorship

Marketplace Roundup

USA TODAY's Andrew Joseph noted No. 1 overall pick Deandre Ayton in his preseason debut with the Suns on Monday "wasn’t wearing Puma sneakers," but instead sporting Nike Kobe AD shoes with the Nike logo "taped over." But the move "wasn’t a shot at Puma," as it "appeared to be a step taken with the blessing" of Puma, which signed Ayton shortly before the draft. Ayton "wears a Size 18 sneaker, and the company was in the process of developing a shoe in both Ayton’s size and desired specification." Ayton was "testing out the Puma sneakers" in yesterday's practice (USATODAY.com, 10/2). Ayton also wore Nike during the NBA Summer League (THE DAILY).

GET THAT PAPER: ESPN.com's Rich Cimini noted NFL Jets RB Isaiah Crowell is now "promoting a product called Dude Wipes, which bills itself as a toilet-paper substitute for men" and the company is "promoting Crowell on Twitter." Crowell, after scoring a TD on "TNF" in Week 3 against the Browns, "pretended to defecate in the end zone, then wiped his rear end with the football before throwing it into the crowd" (ESPN.com, 10/2).

JUST THE RIGHT FIT: USA TODAY's Nina Mandell noted Heat G Dwyane Wade is "releasing a new line of leisure socks to honor Wade County -- his own tribute to Miami as he plays what he said will be his final season in the NBA." It is the "first line released by Wade’s own sock company, PKWY, which he founded in partnership" with sock-maker Stance (USATODAY.com, 10/2).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/10/03/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/10/03/Marketing-and-Sponsorship/Roundup.aspx

CLOSE