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Volume 25 No. 194
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WNBA President Lisa Borders Stepping Down After Three Seasons

Borders said it was fully her decision to leave the league after more than two years
Photo: NBAE/GETTY IMAGES

WNBA President Lisa Borders is stepping down after three seasons to become the first President & CEO of Time's Up, an organization that works for safe, fair and dignified work for women. NBA Deputy Commissioner & COO Mark Tatum will oversee the WNBA on an interim basis, and a search for a new WNBA President will begin immediately (WNBA). Borders will stay with the WNBA through Nov. 1. She said that it was "fully her decision to leave" the WNBA, adding that she was "approached this summer by a former colleague now with Time's Up." The AP's Doug Feinberg notes Borders joined the league in '16 and was "instrumental in the WNBA growing in areas such as live streaming of games on Twitter and the availability of one-day daily fantasy." The league "appeared in a video game for the first time," and she "helped the San Antonio Stars move to Las Vegas, with their sale to MGM Resorts International." NBA Commissioner Adam Silver "lauded Borders for her 'leadership and tireless commitment.'" Feinberg notes Borders is the "third executive to leave the league in six months." Jay Parry left as WNBA COO in April, while Ann Rodriguez, who replaced Parry as COO after serving as Senior VP/League Operations, left last month. Borders said, "The sky is absolutely not falling. It's a natural evolution in any business. In young businesses you have talent coming and going on a regular basis" (AP, 10/2).

FACE OF THE FRANCHISE: VANITY FAIR's Yohana Desta notes Borders "managed to keep the news" of her move to Time's Up a "secret from most of the outside world even as she quietly tied up loose ends" at the WNBA. Borders during her time at the WNBA "got used to serving as the organization's public face -- hosting press conferences and doing all manner of television, radio, print and online interviews" -- and she is "ready to do the same" at Time's Up. Borders said, "I expect it will be more intense. The iron is hot" (VANITYFAIR.com, 10/2).

TWITTER REAX: ESPN's Rebecca Lobo tweeted, "Lisa Borders was a terrific president. Time’s Up is lucky to have her." Fortune Associate Editor Emma Hinchcliffe: "Borders fought for women to get their equal due in basketball -- and she'll do the same as the first CEO of @TIMESUPNOW." Author and actor Amber Tamblyn: "So thrilled about Lisa Borders becoming our CEO and steering the @TIMESUPNOW ship. Honored to stand in solidarity with her." Pepperdine sports law professor Alicia Jessop notes the move comes "following the league’s most-watched season in four-years."