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Marketing and Sponsorship

Marketplace Roundup

In Houston, Ileana Najarro noted AntPool, a Chinese cryptocurrency company, announced an "official sponsorship" with the Rockets for this NBA season. The company "plans to expand into the U.S. market through Houston." AntPool will "host an exhibition" at Toyota Center on Jan. 19 through the Rockets deal. Rockets Owner Tilman Fertitta "recently began accepting cryptocurrency at a luxury car dealership he owns" (CHRON.com, 9/24).

RINSE & REPEAT: In Cincinnati, Dave Clark noted Chiefs TE Travis Kelce and Eagles C Jason Kelce are "starring in a new advertising campaign" for Cincinnati-based Procter & Gamble. The campaign is around P&G's "first beard-care products, including Old Spice Beard Oil, Beard Balm, Beard Conditioner and Beard Wash." The Kelce brothers played football at the Univ. of Cincinnati (CINCINNATI.com, 9/24).

GETTING A LYFT: The NFL Panthers "announced a new sponsorship" with Lyft in a deal that includes both pick-up and drop-off zones near Bank of America Stadium. The deal also includes "in-stadium advertising" (TWITTER.com, 9/24).

I'M ON A BOAT: In Ft. Lauderdale, Ira Winderman reported Shaquille O'Neal recently became a "spokesman for Carnival Cruise Line." O'Neal said, "Before I got the deal, I told [Carnival Chair and Heat Owner Micky Arison] ... 'I owe you an apology.' I said, 'I used to live across the street and I used to see these ships and automatically assumed they were boring.'" But O'Neal said he was "doing a photo shoot one day" aboard a Carnival ship, and he "didn't realize they had all this stuff." O'Neal: "Once it was over, I said, 'Micky, let me help the world know what's on this ship'" (SUN-SENTINEL.com, 9/22).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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