The nearly year-long run of growth for the sports digital media category slowed in August according to monthly comScore rankings of multiplatform digital reach. The sports category during the month generated an audience of 178.3 million, down slightly from 178.8 million in July and 178.9 million in August of ’17. However, consumption improved as the August ’18 figure of 101.7 minutes per user topped both the 91.4 minutes in July and the 94.0 minutes during August of ’17, and was the highest consumption figure for the category since April. ESPN again led the category last month with a reach total of 70.2 million unique visitors, and an overall consumption total of 4.4 billion minutes. MLB led all entrants with a per-visitor average of 73.5 minutes, the second-best total for any individual entity this year behind ESPN’s 77.2 minutes per user in March. MLB’s figure was fueled in large part by 1.77 billion total minutes for the MLB.com At Bat mobile app, its best-ever U.S. total in a single month.
RANK |
SITE |
UNIQUES (000) |
1 |
ESPN |
70,244 |
2 |
CBS Sports* |
55,946 |
3 |
Yahoo Sports-NBC Sports Network** |
55,077 |
4 |
USA Today Sports Media Group*** |
44,542 |
5 |
Bleacher Report-Turner Sports Network^ |
41,574 |
6 |
NFL Internet Group |
40,457 |
7 |
SB Nation |
34,097 |
8 |
MLB |
33,952 |
9 |
Sports Illustrated sites |
25,335 |
10 |
Fox Sports-Perform Media^^ |
22,897 |
11 |
MSN Sports |
18,289 |
12 |
Minute Media# |
15,690 |
13 |
Deadspin.com |
9,441 |
14 |
Active.com sites |
7,083 |
15 |
NESN |
6,966 |
|
|
|
RANK |
SITE |
TOTAL TIME SPENT (MINUTES) |
1 |
ESPN |
4.40 billion |
2 |
Yahoo Sports-NBC Sports Network** |
3.08 billion |
3 |
MLB |
2.50 billion |
4 |
CBS Sports* |
1.23 billion |
5 |
Bleacher Report-Turner Sports Network^ |
1.15 billion |
6 |
NFL Internet Group |
1.14 billion |
7 |
USA Today Sports Media Group*** |
409 million |
8 |
SB Nation |
335 million |
9 |
Fox Sports-Perform Media^^ |
290 milion |
10 |
Sports Illustrated sites |
154 million |
| NOTES: Includes 247Sports.com, MaxPreps and Scout Media. ** = Includes Rivals, Rotoworld and FanDuel. *** = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^ = Includes NBA.com, NCAA.com and WNBA.com. ^^ = Includes The Sporting News. # = Includes 90min, 12Up, DBLTap and The Spun.� |
