A general view of Mercedes-Benz Stadium prior to the game between the Atlanta Falcons and the Dallas Cowboys on Nov. 12, 2017. (Photo by Scott Cunningham/Getty Images)
Intel is installing its True View volumetric video system in two more NFL stadiums this season, including Mercedes-Benz Stadium in Atlanta, the host site for Super Bowl LIII.
True View provides immersive replays in which broadcasters can review plays from multiple perspectives, far more angles than would be possible from standard cameras. The 360-degree technology is now in place at 13 stadiums, with Tennessee’s Nissan Stadium in Nashville the other new site. The Atlanta installation will start being used in October.
“With the expansion of Intel True View into more stadiums, we have the opportunity to let fans experience game-changing plays on sports’ biggest stage,” said VP and GM of Intel Sports James Carwana in a news release. “We’re redefining the way that fans can watch games, as Intel True View brings unique perspectives and insights for everyone, from the casual follower to the die-hard fanatic.”
The content is incorporated into many television broadcasts and is also available at NFL.com, in the NFL app, and on the league’s YouTube channel.
SportTechie Takeaway
CBS is planning to “experiment” with technology in advance of this year’s Super Bowl broadcast. Adding True View to Mercedes-Benz Stadium will increase the content opportunities for the network’s producers. This will be the fourth straight Super Bowl with Intel’s 360-degree replays. True View is becoming increasingly standard in the NFL, but Carwana has said that expanded use of volumetric video will also revolutionize the way other sports are broadcast in the coming years.
