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Marketing and Sponsorship

BodyArmor Gets More Primary Sponsorships With Penske Deal

BodyArmor's retail activation display with Team Penske appeared in 5,000 stores this year GETTY IMAGES BodyArmor's recent extension with Team Penske for the No. 12 Ford driven by Ryan Blaney runs through '21 and includes annual escalators on the amount of primary races it will sponsor. Body...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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