The Enterprise Center in St. Louis has gone through a $42M summer renovation of premium areas, upper deck seats and its atrium. Architecture firm Generator Studio spearheaded the creation of 10,000 square feet of new lower-level premium space where the Blues' offices were previously housed. Generator architects Mike Kress and Jill Monaghan said the Blues' offices were relocated to space in the Stifel Theatre next to the area. That used to be called the Peabody Opera House. The former office space has been converted into two premium club areas including a VIP bar for fans sitting in the first two rows at ice level. “It really was about exploiting an area that need to be exploited,” Kress said. The renovations started in June and wrapped up before a Thursday concert by Maroon 5. New seats were installed in the upper level. The atrium area was rebuilt adding space for new bars, food stands and team shops. A new 2,000-square-foot Anheuser-Busch Biergarten that has street access has also been added at the hockey arena. Another new premium bar area connects to a new 270-seat premium area with loge seating, Monaghan said. The city of St. Louis owns the arena, which opened in '94. The latest renovations are part of a three-phase, $160M revamp of the arena. The Blues are paying for part of that with the rest coming from sales tax revenue captured at the arena and neighboring opera house. Kress said the next phase of the renovations is still being determined but will include replacement of lower bowl seats.
The Packers had three new "grab-and-go" concession stands at Lambeau Field for Sunday's matchup with the Bears, and one was sold out of items "just before kickoff," according to a front-page piece by Richard Ryman of the GREEN BAY PRESS-GAZETTE. The stands "resemble a convenience store in that fans help themselves to items from coolers and shelves, or order from the grill." The three new stands also include "different check-out options." One of the stands has staff "manning cash registers, one utilizes bar-code scanners, such as those in grocery stores, and the third uses video scanners, which can scan multiple items at one time." Packers Dir of Development & Hospitality Charlie Millerwise said that sales transactions at all three stands were at least 70% "more than at standard concession stands," and the stand manned by cashiers had more than a 100% increase. The Packers would like the two stands with scanners to "eventually take credit cards or Apple Pay only." The team had "staff-manned registers to handle cash transactions Sunday," although it was not always "clear which checkout was which." The self-serve stands will "provide two significant benefits" for the Packers and their fans. The stands will "get fans back to their seats faster and also relieve an ongoing shortage of the volunteers who work the concession stands" (GREEN BAY PRESS-GAZETTE, 9/14).
Bills co-Owners Terry and Kim Pegula were introduced as the owners of an expansion NLL franchise in Rochester on Thursday, and the move will bring "enhancements to Blue Cross Arena, made possible by $18 million from the city, state and the Pegulas," according to Jack Goods of the BUFFALO NEWS. A new Jumbotron is coming to Blue Cross Arena, as well as an "expansion of the arena on the Exchange Street side, which includes a new locker room, offices and more concession space." The facility is also "getting a new roof and improved restrooms and lighting and audio/visual systems." Pegula Sports & Entertainment "will provide" $1.5M for the scoreboard. The new franchise is "set to launch" for the '19-20 NLL season and "will inherit the Rochester Knighthawks' name and history from the current team, which the league announced earlier Thursday will relocate to Halifax at the end of this season." The Pegulas become the "only ownership group to control multiple franchises in the NLL" (BUFFALO NEWS, 9/14). In Rochester, Leo Roth notes PS&E "took over management" of Blue Cross Arena on Aug. 1 and is "negotiating a long-term contract." The NLL has a policy "prohibiting multiple ownership of teams in the league and also from franchises being placed within a 73.1-mile distance arena-to-arena," but the league’s BOG "waived those rules this time" (ROCHESTER DEMOCRAT & CHRONICLE, 9/14).