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Volume 25 No. 154
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DAZN Adds To Combat Sports Content With Combate Americas

Perform Group’s DAZN has signed a multiyear agreement with Hispanic-focused MMA property Combate Americas for exclusive English-language media rights in the U.S. and Canada. The deal will involve a minimum of 13 fights per year in which DAZN will carry feeds it receives from Univision, which has Spanish-language rights in the U.S., and then customizes for its audience. The deal will begin tomorrow night from Phoenix with a card led by Levy Marroquin and Jose Alday. Financial terms were not disclosed, but the Combate Americas content furthers DAZN’s focus on combat sports and arrives the same week as the debut of DAZN’s U.S.-based OTT service. The deal also marks the first time Combate Americas will be shown to English-language viewers. The seven-year-old Combate Americas is led by veteran TV producer and UFC co-creator Campbell McLaren. “This is a relatively new property, but something that fits squarely in our core offering,” said DAZN Senior VP/North America Joseph Markowski. “We see huge growth potential in Combate Americas.”