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Marketing and Sponsorship

Marketplace Roundup

WOMEN'S WEAR DAILY's Jean Palmieri noted Knot Standard is partnering with NYCFC to "become the soccer team’s official provider of pre-game formal attire." Starting on Saturday, players and coaches will "arrive at Yankee Stadium wearing custom suits, manufactured and tailored by the New York-based custom men’s wear brand." Knot Standard "worked with the team’s players and coaches on measurements and fabric selections that are customized but at the same time pay homage to the NYCFC colors and badges" (WWD.com, 9/6).

UNION STATION: THE ATHLETIC's Caitlin Murray noted the USWNT Players Union and REP Worldwide joined forces last year, and the national team since then is "signing new licensing deals on a regular basis." The team has "already announced deals with Strideline for socks, Ruffneck for scarves, Build-A-Head for huge posters, and Fanatics for customized jerseys." Just last week, the USWNT "signed on with Represent, which is offering a limited run of T-shirts designed by the players themselves." The players union soon will be "announcing a deal with Player Tokens for digital collectibles that are based on the same blockchain technology behind Bitcoin" (THEATHLETIC.com, 9/4).

NOTES: Orlando-based St. Johns Insurance has signed a three-year deal with golfer Sam Saunders, who is Arnold Palmer's grandson, and is making an annual financial commitment to the Arnie's Army Charitable Foundation through its "Birdies for Babies" campaign (St. Johns Insurance)....The Celtics and Massachusetts-based Arbella Insurance have "teamed up to build epic, Celtics-themed outdoor basketball courts at the homes of three different families throughout Massachusetts" (BOSTONHERALD.com, 9/6).

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