Uncle Ray's new term, covering the ’19-21 seasons, covers much of the same ground as the original deal
MiLB has signed a three-year sponsorship extension with Uncle Ray’s, with the Detroit-based snack producer remaining as the affiliated minors’ official potato chip. The new term, covering the ’19-21 seasons, will follow much of the same ground as the original deal signed just before the start of the ’16 season. The MiLB logo will continue to be featured on potato chip bags sold at key retailers, and Uncle Ray’s product will be sold at more than 70 minor league ballparks. The new term will add an entitlement in which Uncle Ray’s will become the presenting partner of MiLB’s Player of the Month Award. Financial terms were not disclosed, but company executives credited the partnership as one of the key tools in Uncle Ray’s ongoing nationwide expansion from its Michigan base. Uncle Ray’s will also be featured across MiLB assets including MiLB.com, the organization’s social platforms and the First Pitch mobile app. “This partnership has helped us take a well-established regional brand, focused heavily in the Upper Midwest, and really expand our geography,” said Robert Parish, VP of Hackney Brands, part of Uncle Ray’s parent company The H.T. Hackney Co. Uncle Ray’s has been aided in its MiLB activation by Knoxville-based agency Tombras.
