Wisconsin's game at Camp Randall Stadium tomorrow will be the "first major event" of the school's five-year deal with PepsiCo that "went into effect in July," according to Todd Milewski of the WISCONSIN STATE JOURNAL. Pepsi has "installed nearly 170 pieces of equipment in UW athletic facilities" so far. UW will "get $140,000 in pouring rights annually from Pepsi" through the '22-23 school year. Dr Pepper Snapple Group, which had pouring rights through the '17-18 school year, paid UW $200,000 annually,as well as a 20% commission on "sales at vending machines placed in athletic facilities, but had no allotment of water." PepsiCo actually started its UW relationship last season via Gatorade, as that brand became the school's "provider of sports drinks." The Gatorade pact also gives UW "$100,000 annually plus a $150,000 credit toward product." Meanwhile, at Wisconsin stores, cases of Pepsi "will be co-branded with the Badgers' Motion W logo." A portion of sales of a "newly created flavor of Klarbrunn sparkling water, Bucky's Cherry Berry, will go toward the Badgers Give Back community outreach program" (WISCONSIN STATE JOURNAL, 8/30). UW in '16 had struck a deal with Aspire Beverage, but the Minneapolis-based company went out of business in '17 (THE DAILY).
