In Detroit, Bill Shea noted both the Pistons and their NBA 2K League team, PistonsGT, are "using an audience analytics service" from Nielsen to "determine prices for their digital advertising inventory in a bid to more efficiently generate revenue." For the NBA team, the software "will help determine advertising prices for any inventory that can be seen inside Little Caesars Arena online during games." The data also "will reflect ads viewed on non-game digital content from both teams, such as social media posts and a behind-the-scenes online video series about player lives" (CRAIN'S DETROIT BUSINESS, 8/27 issue).
A LITTLE OUTDATED? In N.Y., Vanessa Friedman wrote of U.S. Open fashion, "Why, in 2018, when performance garments are practically a science unto themselves, sneakers a designer staple and gender-fluid clothes a reality, are female tennis players still going through the motions of wearing a little flap of fabric around the hips in order to suggest a dress?" It is the "clothing equivalent of a vestigial tail." Just consider the "Nike looks on Simona Halep and on the returning champion Sloane Stephens." It is "not just Nike, but also Adidas' color-blocked Stella McCartney styles and Fila's star-spangled heritage looks" (NYTIMES.com, 8/28).
LOCAL TOUCH: In Cincinnati, Erin Caproni noted area T-shirt company Originalitees is "producing shirts" for the Reds' African American Community Night on Sept. 7. The limited-edition shirts are "included in a $20 ticket package." Originalitees Founder & CEO Khisha Asubuhi said that the small business "got its start with the Reds in an unexpected way." Asubuhi: "We had a kiosk in Kenwood Towne Centre during the holidays last year, and [Reds Dir of Sponsorship Development Dave Collins] came by our booth and said he liked our stuff and wanted to work together" (BIZJOURNALS.com, 8/28).
