On Twitter, the hashtag #ItsGottaBeSalsa has been used more than 250,000 timesFRESH BREWED TEES
Fresh Brewed Tees Owner Tony Madalone said that the sales for a salsa-themed T-shirt for Cardinals 1B Matt Carpenter "were in the thousands" since its release on July 27, according to Kevin Kleps of CRAIN'S CLEVELAND BUSINESS. The "It's gotta be the salsa" shirt from Fresh Brewed "likely will finish as an all-timer for a company that generated a bunch of headlines for its 'Money Manziel' shirt and produced the 'Cleveland 'Til I Die'' concept." Madalone: "It has the potential to be the best, not only from a revenue standpoint, but from a visibility and marketability standpoint." Madalone added that hashtag #ItsGottaBeTheSalsa has been "used more than 250,000 times on Twitter." Meanwhile, Fresh Brewed is "partnering with the Cardinals on an 'It's gotta be the salsa' shirt promotion that will be tied" to a game against the Dodgers on Sept. 13. Madalone said that Carpenter's media savvy also has "provided a huge jolt." In just the last 10 days, Carpenter -- who has nearly 750,000 followers on Twitter -- has "retweeted Fresh Brewed Tees, promoted (and linked to) Fresh Brewed's shirt and alerted fans to the Cardinals' Sept. 13 promotion" (CRAINSCLEVELAND.com, 8/27).
