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Volume 25 No. 239
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I Love The '90s: Celtics' Tatum Stars In New Foot Locker Campaign

Celtics F Jayson Tatum stars in a new Foot Locker campaign, "Discover Your Air," in which the brand promotes Nike Air products and related content at Foot Locker. The campaign will kick off with two collections, the Nike Air Origins pack today and Nike Air Frequency on Sept. 15. Tatum will be featured in the campaign opening a time capsule filled with items from the ‘90s, including a pair of Nike Air Origins. Additionally, the campaign will be featured in local markets, starting with a skate party in Atlanta this weekend and a Foot Locker takeover in Houston on Sept. 3-4 (Foot Locker). Tatum said, "The 90s has a lot to do with fashion today and inspired even people like myself who didn’t live in the 90s. My time is kind of inspired by people before me.” Tatum said that he has "always had a fondness for the sneaker culture from the era that preceded him" (BOSTONGLOBE.com, 8/22).