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Volume 26 No. 5
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Marketplace Roundup

Pizza Hut has signed sponsorship deals with the Chargers and Rams, doubling the amount of individual NFL teams it has partnerships with to go along with its league-wide agreement. The multiyear deals with the two L.A. teams include various marketing rights and sponsor designations. Pizza Hut earlier this summer signed deals with the Steelers and Seahawks, the latter coming after the team dropped its partnership with Papa John’s (THE DAILY).

LET'S DO IT AGAIN: IT company DXC Technology has renewed its title sponsorship of the IndyCar race at Texas Motor Speedway for '19. TMS President Eddie Gossage noted DXC renewed in part because it was impressed with the amount of employee engagement around the race. Several thousand employees turned out for this year's race instead of the hundreds it expected as part of an internal program. DXC's renewal comes after Iowa Corn earlier this week announced it is not returning as title sponsor of the annual IndyCar race at Iowa Speedway (Adam Stern, Staff Writer).

BIRD ON A WIRE: In Louisville, Lucas Aulbach notes a new version of the Univ. of Louisville's cardinal mascot is "part of a collection that recently debuted from college apparel giant Zephyr Headwear, which designs merchandise for universities nationwide." The character is part of the company's "Japanese cartoon-inspired Tokyodachi line" and is similar to UL's "classic logo, with a couple of twists." The cardinal's face is "missing the teeth that made the official logo ... infamous," and the head is "just a part of a full body" (Louisville COURIER-JOURNAL, 8/23).