Activation will include game-day wellness activities at Horizon BCBSNJ Fan Corner in HighPoint.com StadiumGETTY IMAGES
Rutgers agreed to a multiyear deal with Horizon Blue Cross Blue Shield of New Jersey that makes the health insurer the school's "official health insurance partner," according to Keith Sargeant of the Newark STAR-LEDGER. The sides will "use their collective reach, popularity and influence to 'positively affect New Jersey families.'" Activation will include "game-day wellness activities at the new Horizon BCBSNJ Fan Corner." Located in the southeast corner of HighPoint.com Stadium, it will "provide light health screenings, health education and wellness activities, and special opportunities to meet Rutgers football alumni players." There will also be "healthy food options on game-day." Horizon Healthy Huddle will "offer fans at two concourse concession stands a nutritional menu co-developed by Horizon and Rutgers food and nutrition experts" (Newark STAR-LEDGER, 8/19). Rutgers AD Pat Hobbs said of the role fan experiences played in crafting the deal, "You want folks to come on game day and feel like they’re getting other things. When you get a free health screening, you don’t necessarily expect that when you come to a football game, but it’s pretty cool, right? It’s a little bit of value added back to folks, and then you see we’re starting to add some more healthy-food options inside the stadium." He added, "There will be other things as well. We would like to partner with more corporations and have more partnerships here in New Jersey, where on game-day folks come down and have a lot of outside-the-stadium fun before they come into the stadium" (Newark STAR-LEDGER, 8/20).
