Browns began distributing Keurig Dr Pepper products during concerts at FirstEnergy Stadium this yearGETTY IMAGES
The Browns have signed a "stadium pouring rights deal with Keurig Dr Pepper," according to Darren Rovell of ESPN.com. The deal means that FirstEnergy Stadium will see Pepsi "be replaced" with RC Cola, Sierra Mist with 7Up, Pure Leaf with Snapple and MUG with A&W Root Beer. The Bears are the "only other team" in the NFL who have a "deal with Keurig Dr Pepper" (TWITTER.com, 8/13). In Cleveland, Kevin Kleps noted Dr Pepper has a "significant presence in college football -- most notably via its title sponsorship" of the CFP. The Browns "began distributing Keurig Dr Pepper products during concerts at FirstEnergy Stadium this year, and the company's products have been available at the team's training camp in Berea." The Browns had been "partners with Pepsi" since returning to the NFL in '99. As part of the deal, the premium club on the 300 level of the south side of FirstEnergy Stadium has been "rebranded as the 7UP City Club" (CRAINSCLEVELAND.com, 8/14).
