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Marketing and Sponsorship

Court Halts Sales Of McGregor-Branded Reebok Gear In Europe

Adidas must stop using the signature McGregor on the champ’s hoodie, shorts and jersey within seven daysFANATICS

A Dutch court has ordered Adidas, which sells Conor McGregor’s exclusive Reebok clothing line, to "stop sales of some of his lucrative garments in Europe for infringing EU trademark regulations," according Isabel Conway of the IRISH TIMES. A Netherlands-based fashion label, McGregor, has for many years been "synonymous with high end 'clubby' design in Holland and surrounding countries" and "sought a court injunction against Adidas to force Reebok to withdraw the offending garments." The court ordered Adidas to "stop using the signature McGregor on the champ’s hoodie, shorts and jersey because of its similarity to the Dutch McGregor trade mark within seven days and to withdraw all this merchandise from sales outlets Europe-wide within seven days" (IRISHTIMES.com, 8/10).

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