DraftKings named Seattle-based sports gaming company iPro CMO TOM GOEDDE to the same position and S.F.-based lifecycle management company Upsight CEO ANDY YANG Chief Product Officer. The hires follow the company's sportsbook launch. Goedde replaces JANET HOLIAN, who has been CMO since '15 and will remain with the company through the NFL season, overseeing the growth marketing team. Goedde and Yang will be based in DraftKings' Boston HQ (DraftKings)....Riot Games named former LPGA and NASCAR spokesperson DAVID HIGDON to the newly created position of Esports Global Head of Communications, according to his LinkedIn profile (Ben Fischer, Staff Writer).
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