The Univ. of Hawaii and Boyd Gaming's California Hotel recently signed a contract for a 10-year, $450,000 sponsorship for the naming rights to the Stan Sheriff Center volleyball court, which will provide a "boost to UH athletic department coffers," according to Ferd Lewis of the HONOLULU STAR-ADVERTISER. Boyd Gaming's California Hotel has "long been an across-the-board UH corporate sponsor" and had been "in and out of negotiations on a deeper relationship for years." Its decades-old previous "platinum level sponsorship calls for a minimum of $100,000 per year and gave it some signage and promotional opportunities." This new deal includes "prominently positioned, logoed naming rights" for California Hotel stretching on either endline at the arena. The naming-rights partnership is "yet another sign" of the "growing acceptance of partnerships between gambling entities and sports" in the U.S. (HONOLULU STAR-ADVERTISER, 8/3).
The deal includes prominently positioned, logoed naming rights on either endline at the arenauniv. of hawaii
