Stories will be updated every hour with highlights and news uniquely packaged for SnapchatSNAPCHAT
The NFL and Snapchat have reached a new two-year extension of their partnership that will see the league add a new Sunday Publisher Story to the daily content it produces throughout the season. The stories will be updated every hour with highlights and news uniquely packaged for the Snapchat audience. NFL content will be available on the Discover page and past editions of the Publisher Stories will be available using Snapchat's Search feature. Snapchat will also continue to produce and distribute NFL-partnered Our Stories throughout the season (NFL). VARIETY's Todd Spangler notes the extension will "let the NFL deliver an even richer feed to fans on its busiest days of the season, augmenting the recaps and features the league will continue to present on Snapchat." The league also "heard feedback from advertisers that they’d be interested in buying into a fuller-featured Sunday content package." Under the NFL pact, Snap "primarily sells ads." In "another new wrinkle this season, the NFL will embed and share the Snapchat content across its platforms including NFL.com and NFL Mobile apps." The league and Snapchat will also "continue to collaborate to create custom geofilters featuring all 32 NFL clubs, allowing users to apply team-specific artwork to their posts when they are at NFL stadiums, practice facilities and league events." The NFL struck its first deal with Snap in '15 (VARIETY.com, 7/30).
