Cambage said if you want to market something as the best, you had better treat it as the bestNBAE/GETTY IMAGES
WNBA Dallas Wings C Liz Cambage has "strong opinions about the structure of the WNBA and how players are treated compared with their male counterparts in the NBA," and she has "taken to social media to express her concern with how WNBA players are undervalued," according to Gary Washburn of the BOSTON GLOBE. She said, "I don't think our game is marketed the way it should be. ... The WNBA is constantly called the best (women’s) league in the world yet we don’t get treated like the best athletes in the world. We sign million-dollar contracts in Asia and Russia and get treated like royalty. When we’re here in America, we’re flying in the back of the plane, playing back-to-backs. ... It’s frustrating -- you want to market something as the best, you’d better treat it as the best.” Neither Cambage nor Wings G Skylar Diggins-Smith are "pleased with the league’s marketing." Most of the league’s teams "wear jerseys with the primary sponsor’s name prominently displayed." Only the Atlanta Dream, Las Vegas Aces, and Washington Mystics "have their team name prominently on their uniforms." The players "understand that selling the league is part of the equation of playing in it, but the Dallas duo believe the players and quality of play deserve more accolades than they receive." Cambage: "It’s frustrating having to think of better ways we can market ourselves and market the league. That’s not our job. Our job is to play. We shouldn’t have to be worried and stressing about that" (BOSTON GLOBE, 7/22).
