Menu
Marketing and Sponsorship

Steelers Partnering With Local Amusement Park For Themed Area

The Steelers and Kennywood Park have partnered to "create a 3-acre themed area called 'Steelers Country'" at the Pittsburgh-area amusement park, according to Sean Hamill of the PITTSBURGH POST-GAZETTE. The Steelers area will include a "4,000-foot, steel roller coaster dubbed the 'Steel Curtain'" that will "replace the park's beloved and now demolished Log Jammer" ride. The Steel Curtain ride will "break a Pennsylvania record as the tallest roller coaster in the state; a North American record, with the most inversions -- at nine; and a world record with the tallest inversion at 197 feet." Kennywood is the "first park to collaborate with a professional sports franchise on not only a themed area of the park, but with a roller coaster" (PITTSBURGH POST-GAZETTE, 7/20). In Pittsburgh, Stacey Federoff noted the Steelers section of the park will "feature an 'End Zone' cafe, water feature and sports-themed games, along with an indoor 'Steelers Experience' attraction" (BIZJOURNALS.com, 7/19).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/07/20/Marketing-and-Sponsorship/Steelers-Kennywood.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/07/20/Marketing-and-Sponsorship/Steelers-Kennywood.aspx

CLOSE