The digital sports media category in June continued its extended growth run compared to much of ’16 and ’17, posting a total of 181.6 million unique visitors, according to monthly comScore rankings of multiplatform digital reach, up 4.3% from the same month last year. Average consumption during the month for sports content was 97.3 minutes per user, also up by 10%. The growth continues a trend of rising comScore figures that dates to arrival of the ’17 football season last fall. ESPN led the sports category during June with a reach total of 73.3 million unique visitors and consumption totals of 4.53 billion minutes overall and 61.8 minutes per user.
Untitled Document
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RANK
|
SITE |
UNIQUES (000)
|
|
1
|
ESPN |
73,320
|
|
2
|
CBS Sports* |
52,297
|
|
3
|
Yahoo Sports-NBC Sports Network** |
49,096
|
|
4
|
Bleacher Report-Turner Sports Network*** |
46,013
|
|
5
|
USA Today Sports Media Group^ |
44,895
|
|
6
|
MLB |
37,422
|
|
7
|
Fox Sports-Perform Media^^ |
35,566
|
|
8
|
SB Nation |
31,587
|
|
9
|
Sports Illustrated sites |
25,313
|
|
10
|
NFL Internet Group |
18,718
|
|
11
|
MSN Sports |
18,521
|
|
12
|
Minute Media# |
18,261
|
|
13
|
Deadspin.com |
13,140
|
|
14
|
Active.com sites |
8,883
|
|
15
|
NHL Network |
8,122
|
|
RANK
|
SITE |
TOTAL TIME SPENT (MINUTES)
|
|
1
|
ESPN |
4.5 billion
|
|
2
|
Yahoo Sports-NBC Sports Network** |
2.2 billion
|
|
3
|
MLB |
2.0 billion
|
|
4
|
Bleacher Report-Turner Sports Network*** |
1.0 billion
|
|
5
|
Fox Sports-Perform Media^^ |
989 million
|
|
6
|
CBS Sports* |
739 million
|
|
7
|
NFL Internet Group |
454 million
|
|
8
|
USA Today Sports Media Group^ |
311 million
|
|
9
|
SB Nation |
269 million
|
|
10
|
Sports Illustrated sites |
160 million
|
NOTES: * = Includes 247Sports.com, MaxPreps and Scout Media. ** = Includes Rivals.com, The PostGame.com, Rotoworld and FanDuel. *** = Includes NBA.com, NCAA.com and WNBA.com. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead, and For The Win. ^^ = Includes The Sporting News. # = Includes 90min, 12UP, DBLTap and The Spun.
