In DC, Scott Allen noted locally based shirt company BreakingT's business model "depends on quick turnarounds, but the company's next T-shirt figures to be its fastest to market yet." Fans attending last night's Home Run Derby at Nationals Park were "able to stop by BreakingT's retail stand by Section 243, view a design and place an order for a T-shirt related to something that happened" in the Derby before leaving. The printed shirts will be "available at the All-Star Game" tonight. Early in the '16 MLB season, the Nationals "formed a partnership with BreakingT to make a limited number of the company's Nationals-themed shirts available in the team store." Since May of this season, BreakingT has "operated its own retail stand ... at every Nationals home game" (WASHINGTONPOST.com, 7/16).
TRAINING PROGRAM PLANS: DIGIDAY's Ilyse Liffreing reported Dick's Sporting Goods is "taking its programmatic planning and buying business in-house" from Chicago-based Resolution Media. To train its new hires, Dick's "turned to" U.K-based digital marketing agency Jellyfish. Dick's Senior Performance Marketing Analyst Bill Noel said that the company plans to be "ready to start buying programmatically in a few months." Noel said, "Having all teams from strategy to execution in the same building will be a huge win for us. Having greater access to data and control of the media being bought on the company's behalf is another added benefit." Dick's already "brought its e-commerce in-house" in '17 (DIGIDAY.com, 7/16).
PHYSICAL EDUCATION: IUPUI athletics and Adidas have entered into a seven-year partnership for the apparel company to be the official footwear, apparel and accessory brand of the school through the '24-25 season. Adidas began supplying the school with all of its headwear, apparel, footwear and accessory needs for all sports beginning July 1 (IUPUI). Drexel athletics entered into a five-year partnership with Nike through BSN Sports. The deal became official July 1 (Drexel).
