Jockey Mike Smith and racing horse Justify enter the winners circle at the 143rd Preakness Stakes. (Getty Images for The Stronach Group)
Sportradar has announced yet another U.S. partnership in the realm of sports gambling, further expanding its presence in America.
In the same week that the European sports data giant announced that it was selling a minority stake to North American investors, the company also announced that it has entered into an agreement with bet-processing firm AmTote. That firm is owned by The Stronach Group, the largest thoroughbred racing company in North America.
As part of the agreement, AmTote will launch a full-service U.S. sports betting platform through its Spectrum pari-mutuel wagering system. The new platform will leverage Sportradar’s managed trading services (MTS), which supports trading and risk management. The service will include pre-event and in-play fixed-odds sports and pari-mutuel wagering.
“We have long looked forward to the day that we could fully leverage our Spectrum wagering platform for our traditional customer market in the U.S., combining its extensive fixed-odds sports betting capabilities with our pari-mutuel products,” said AmTote President Keith Johnson, in a statement.
The companies plan to build a turnkey full-service sports betting solution that will allow AmTote to quickly expand wagering capabilities to clients around the U.S. as sports betting becomes legalized on a state-by-state basis.
Amtote will also provide sports betting services to The Stronach Group’s advance deposit wagering platform, Xpressbet.
SportTechie Takeaway
Sportradar is quickly establishing itself as the go-to sports betting solutions provider for companies taking advantage of newly-relaxed wagering rules in the U.S. Last month, Sportradar announced a similar deal with U.K.-based betting house Sportech, which combines Sportradar’s data tools with Sportech’s technology and terminals to enable pre-match and live betting services in the U.S.
