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Audience Analysis: NBA Summer Leagues Up 6%; Big3 Stays Solid

ESPN, ESPNU, ESPN2 and NBA TV are averaging 185,000 viewers for live Summer League games through July 9, which includes games from the Utah Jazz Summer League, California Classic (Sacramento) and Las Vegas Summer League. That figure is up 6% from last season, when there was not a league yet from Sacramento. Last Saturday’s Suns-Kings game is the most-viewed game for ‘18 to date at 486,000 viewers.

NIGHT’S WATCH: Disney XD aired live esports for the first time on Wednesday night, with Day 1 of the Overwatch League quarterfinals averaging 174,000 viewers in primetime. The second OWL QF telecast airs on Friday night, also on Disney XD.

NOTES: NBC finished with 4.43 million viewers for the NASCAR Cup Series telecast from Daytona last Saturday night, down 18% from last year’s race. The Xfinity Series race on Friday night was also down 21% on NBCSN....Fox averaged 909,000 viewers for the Big3 basketball event from Oakland last Friday night, off just 1% from the Big3 record set the Friday before (921,000 viewers). The telecast delivered Fox a primetime win on Friday among males 18-34....NESN drew an 8.7 local rating in Boston for Rangers-Red Sox on Wednesday night, marking the RSN’s second-best game this season.

The chart below lists final audience figures for select recent sports telecasts. Also, next week, THE DAILY will start running Audience Analysis on Wednesdays.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
FIFA World Cup: quarterfinals: Croatia-Russia
7/7
Fox
1:45-5:00pm
3.8
6,317
FIFA World Cup: quarterfinals: Sweden-England
7/7
Fox
9:45am-12:15pm
3.0
4,763
Monster Energy NASCAR Cup Series:
Coke Zero Sugar 400 (Daytona)
7/7
NBC
7:54-11:15pm
2.7
4,437
FIFA World Cup: quarterfinals: Belgium-Brazil
7/6
FS1
1:41-4:02pm
2.2
3,519
PGA Tour: A Military Tribute
at the Greenbrier: Final Round
7/8
CBS
3:00-6:00pm
1.7
2,610
FIFA World Cup: quarterfinals: France-Uruguay
7/6
FS1
9:41am-12:02pm
1.7
2,548
MLB: (regional)
7/7
Fox
7:12-10:47pm
1.4
2,217
FIFA World Cup: Round of 16: Sweden-Switzerland
7/3
FS1
9:38am-12:01pm
n/a
1,691
PGA Tour: A Military Tribute
at the Greenbrier: Third Round
7/7
CBS
3:00-6:00pm
1.0
1,460
MLB: Dodgers-Angels
7/8
ESPN
8:00-10:52pm
0.9
1,388
Nathan's Hot Dog Eating Contest
7/4
ESPN2
12:00-1:04pm
n/a
1,141
NASCAR Xfinity Series:
Coca-Cola Firecracker 250 (Daytona)
7/6
FS1
7:54-10:12pm
n/a
1,117
"Wimbledon Week 1 Highlights"
7/8
ABC
3:00-6:00pm
0.7
976
MLB: Red Sox-Nationals
7/2
ESPN
7:00-10:28pm
n/a
908
Basketball: Big3 (Oakland)
7/6
Fox
8:00-11:17pm
0.9
906
Wimbledon (Day 3)
7/4
ESPN
7:00am-4:00pm
n/a
880
PGA Tour: A Military Tribute
at the Greenbrier: Final Round (early)
7/8
Golf
Channel
12:58-2:45pm
0.6
847
Wimbledon (Day 6)
7/7
ESPN
8:00am-5:00pm
n/a
801
Horse Racing: Breeders' Cup
Challenge Series (Belmont Oaks)
7/7
NBC
4:30-6:00pm
0.5
705
Major League Fishing (taped)
7/7
CBS
2:00-3:00pm
0.4
607
Cycling: Tour de France (taped)
7/8
NBC
4:30-6:00pm
0.4
600
Special Olympics (taped)
7/8
ABC
2:00-3:00pm
0.4
510
Lucas Oil AMA Motocross
7/7
NBC
3:30-4:30pm
0.3
343
"World of X Games: Real BMX"
7/7
ABC
3:00-4:00pm
0.2
301
"ESPN The Magazine: The Dominant 20"
7/7
ABC
4:00-5:00pm
0.2
300
Download the
Audience Analysis

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