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Marketing and Sponsorship

Serves & Volleys: Andy Murray Loses Aberdeen Standard As Sponsor

In Scotland, Julie-Anne Barnes reported Andy Murray has "lost one of his main sponsors." U.K.-based Aberdeen Standard Investments "confirmed" that its four-year partnership with Murray had "come to 'a natural end.'" Murray has "missed four Grand Slams in a row" because of an ongoing hip injury. He still has "several lucrative commercial deals," including Under Armour, Jaguar and Head, and his "earnings run into the millions." Still, parting ways with ASI is a "blow" (Scotland DAILY RECORD, 7/8).

NEXT BIG THING? In London, David Brown noted Kyle Edmund is "cashing in on his status as Britain's No. 1 tennis player." Sponsors are "lining up to benefit from his 'boy next door' image." Evian this week announced that it was "backing Edmund," while a deal with Rolex is "expected soon." Those two brands join British Airways and Nike in Edmunds' stable of sponsors. Edmund's agent, Lawrence Frankopan, called his client "quintessentially British." Frankopan: "That's why he is aligned with the blue-chip brands. He's not going to fall out of a nightclub, he's middle-England, a boy next door" (LONDON TIMES, 7/7).

BIG FISH, LITTLE FISH: ESPN's Chris Fowler said of French player Adrian Mannarino, who lost to Roger Federer yesterday in the Round of 16, "No clothing deal. Plain white tee, plain white shorts. He is wearing Nike shoes. That's about the only thing they have in common in terms of their outfits and what they're paid to wear them" ("Wimbledon," ESPN, 7/9).

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