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Marketing and Sponsorship

Marketplace Roundup

NBCSPORTS.com's Jerry Bonkowski reported the U.S. Army "will end its relationship" with the NHRA and Don Schumacher Racing after this season. The announcement is "stunning," as the Army has "been one of the sport’s largest and most high-profile primary sponsors for nearly 20 years." The Army has been "primary sponsor for eight-time Top Fuel champ Tony Schumacher for nearly two decades, co-primary sponsor on Antron Brown’s Top Fuel dragster for nearly a decade, and became a part-time primary sponsor this season for Top Fuel driver Leah Pritchett" (NBCSPORTS.com, 7/8).

ROAD SUPPORT: In Detroit, Nolan Ryan notes Michigan residents will "soon be able to purchase specialized license plates featuring Detroit's professional sports teams, and some of the funds from the plates will go to charity." The plates "will feature designs" from the Tigers, Pistons, Lions and Red Wings, as well as Michigan Int'l Speedway. Drivers purchasing the license plates "will be charged an initial fee of $35" (DETROIT NEWS, 7/10).

SUIT & TIE: WOMEN'S WEAR DAILY's Jean Palmieri notes Eagles S Malcolm Jenkins has a "fondness for fashion," and last year opened made-to-measure business Damari Savile in Philadelphia with entrepreneur Jay Amin. Jenkins also has a "bow-tie business, Rock Avenue," that he established in '13 after being "unable to find ties that he liked." Jenkins "hopes he’ll also have a long career in fashion." He plans to "eventually expand Damari Savile beyond the one store in Philadelphia and launch a ready-to-wear collection" (WWD.com, 7/10).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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