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Audience Analysis: Braves-Yanks Delivers Big Local RSN Ratings

The beginning of the Braves-Yankees series on Monday night was a winner for both YES Network and FS Southeast. The game drew a 5.84 local rating in N.Y., marking the RSN’s best non-Red Sox telecast since Derek Jeter’s home finale on Sept. 24, 2014. Excluding any Red Sox games or Jeter’s finale, Monday’s Braves-Yankees game was the RSN’s highest-rated Yankees game since ’11. Meanwhile, FS Southeast drew a 5.46 local rating for the game in the Atlanta market. That is the RSN’s best Braves game figure since Aug. 17, 2013.

SWING OF THINGS: This year’s College World Series averaged 1.13 million viewers across ESPN networks, up 4% from last year. Including the CWS, Regionals and Super Regionals, ESPN networks had the best NCAA D-I Baseball Championships audience since ’12. Each round saw an increase over ’17.

UP, UP & AWAY: After three months of the season, each MLB Network studio show is seeing year-over-year viewership growth. “High Heat” leads the way with a 47% increase at the halfway point of the ’18 season, followed by “MLB Central” (+24%). “The Rundown” is up 20%, while “MLB Now” is up 19% and “Intentional Talk” is up 8%.

The chart below lists final audience figures from recent sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
FIFA World Cup: Round of 16: Croatia-Denmark
7/1
Fox
2:00-5:00pm
3.5
5,912
FIFA World Cup: Round of 16: Uruguay-Portugal
6/30
Fox
2:00-4:00pm
3.4
5,879
FIFA World Cup: Round of 16: Russia-Spain
7/1
Fox
10:00am-1:00pm
3.1
5,118
FIFA World Cup: Round of 16: France-Argentina
6/30
Fox
10:00am-12:00pm
2.9
4,693
PGA Tour: Quicken Loans National: Final Round
7/1
CBS
3:00-6:45pm
2.3
3,579
MLB: (regional)
6/30
Fox
7:11-10:27pm
2.0
3,228
Monster Energy NASCAR Cup Series:
Overton's 400 (Chicagoland)
7/1
NBCSN
2:41-5:37pm
1.6
2,548
PGA Tour: Quicken Loans National: Third Round
6/30
CBS
3:00-6:00pm
1.7
2,487
MLB: Red Sox-Yankees
7/1
ESPN
8:00-11:23pm
1.5
2,441
College World Series Championship:
Oregon State-Arkansas: Game 2
6/27
ESPN
7:00-11:19pm
n/a
2,160
College World Series Championship:
Oregon State-Arkansas: Game 3
6/28
ESPN2
6:30-9:50pm
n/a
1,890
College World Series Championship:
Oregon State-Arkansas: Game 1
6/26
ESPN
7:00-11:02pm
n/a
1,807
PGA Tour: Quicken Loans National:
Final Round (early)
7/1
Golf
Channel
12:58-2:45pm
0.8
1,250
"NBA Awards"
6/25
TNT
9:00-11:04pm
n/a
1,208
MLS: Sounders-Timbers
6/30
Fox
4:30-6:30pm
0.8
1,159
MLS: Toronto FC-Red Bulls
7/1
Fox
5:15-7:00pm
0.7
1,109
PGA Tour: Quicken Loans National:
Third Round (early)
6/30
Golf
Channel
12:58-2:45pm
0.7
1,020
FIFA World Cup: group stage: South Korea-Germany
6/27
FS1
9:40am-12:14pm
n/a
1,020
MLB: Cubs-Dodgers
6/27
ESPN
11:19pm-1:20am
n/a
814
Special Olympics: Opening Ceremony
7/1
ABC
3:30-6:08pm
0.5
738
"World of X Games: Real Street"
6/30
ABC
3:00-4:00pm
0.5
665
KPMG Women's PGA Championship: Final Round
7/1
NBC
3:00-6:00pm
0.4
630
KPMG Women's PGA Championship: Third Round
6/30
NBC
3:00-6:00pm
0.4
557
"Sports Shorts"
6/30
ABC
4:00-4:30pm
0.3
408
"SportsCenter Special: Marty Smith's America"
6/30
ABC
4:30-5:00pm
0.3
392
Download the
Audience Analysis Chart

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