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Marketing and Sponsorship

Marketplace Roundup

In Cleveland, Joey Morona notes since LeBron James left the Cavaliers to sign with the Lakers, Cleveland sports fans "have been tossing around ideas on who or what should replace him on the giant banner outside the Sherwin-Williams building" in downtown. The "leader in the clubhouse" appears to be Indians SS Francisco Lindor. His case was "given a boost this week by New Balance," which Lindor has an endorsement deal with. New Balance tweeted a "mockup of what a banner of Lindor would look like." The picture "didn't even include a look at his shoes, just a New Balance logo on the upper right" (Cleveland PLAIN DEALER, 7/6).

COVER DOWN UNDER: In Philadelphia, Nick Tricome notes 76ers G Ben Simmons "will grace the cover of NBA 2K19 in Australia and New Zealand." The cover "features Simmons in a white Sixers uniform with terms that have special meaning to him written in the background." This is the "first time Simmons will be featured on a video-game cover, and the first time a Sixer has represented the game since Allen Iverson." This is also the "first game in the NBA 2K series that will have a region-specific cover" (PHILADELPHIA INQUIRER, 7/6).

CHANGING HANDS? Wells Fargo Securities Managing Dir Bonnie Herzog said that BodyArmor -- which is more than 15% owned by Dr Pepper Snapple Group -- "could find a new home" in Coca-Cola. THESTREET.com's Brian Sozzi noted Coca-Cola, which owns Powerade, for years has "struggled to make strong headway into a sports drink category dominated by PepsiCo's Gatorade brand" (THESTREET.com, 7/5).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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