Compared to BMO Harris Bradley Center's scoreboard, the new arena's display is 50% largerBUCKS
The Bucks' new arena is "virtually complete," and the building yesterday was "lit up, decked out and seemed nearly event-ready," according to James Nelson of the MILWAUKEE JOURNAL SENTINEL. The arena has added 850 "flat panel televisions that were jumping with action." Thirty TVs "hang back to back in rows in front of the concession stands." While the "sheer number of panels is striking, they pale in comparison to the new scoreboard, which also was fired up for a media tour." The new scoreboard "includes four huge side displays, and an equal number of smaller panels tilted at an angle underneath, for the benefit of those in the most expensive seats." Bucks President Peter Feigin said that those fans will "no longer be straining their necks to see a replay." The scoreboard surface area is 50% "larger than the one in the BMO Harris Bradley Center, the Bucks' previous home." With a flat ceiling and "huge banks of speakers surrounding the scoreboard," Feigin said that the arena was "engineered to be a loud and daunting place for opposing teams." Feigin "had nothing new to offer" about the naming rights for the building (JSONLINE.com, 6/27). THE DAILY reported last month that Wisconsin-based financial tech firm Fiserv was in advanced talks to land the naming rights (THE DAILY).
