Marketing and Sponsorship

NFL TV Packages Still Proving Beneficial For Fox, CBS Ad Sales

6.18.2018

Fox is "expected to eke out modest gains in the volume of advance commitments secured from advertisers for its primetime schedule" for the fall that includes "Thursday Night Football" for the first time, according to a source cited by Brian Steinberg of VARIETY. Ad buyers estimate that brands "may have increased their commitments to Fox Broadcasting’s primetime schedule in a low-single-digit percentage range." The source said that advertisers "expressed interest" in Fox’ "TNF" slate, along with a live N.Y.-based pregame show (VARIETY.com, 6/15). DEADLINE's Dade Hayes noted CBS has "nearly wrapped up its upfront sales" for the '18-19 broadcast season. A source said that NFL sales and early commitments to Super Bowl LIII have been "encouraging" (DEADLINE.com, 6/15).

PREVIOUS IndyCar Talking To Firms About Title Sponsorship For '19 NEXT U.S. Open Final Round Flat On Fox For Koepka's Repeat Win

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 26, 2024

April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/06/18/Marketing-and-Sponsorship/Net-Ad-Sales.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/06/18/Marketing-and-Sponsorship/Net-Ad-Sales.aspx