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Marketing and Sponsorship

IndyCar Talking To Firms About Title Sponsorship For '19

The IndyCar Series will no longer have Verizon as title sponsor in '19, but IndyCar CEO Mark Miles is "hoping" to fill the position "maybe even within the next 90 days," according to Jim Ayello of the INDIANAPOLIS STAR. Miles said that a "pair of serious suitors have emerged and have made proposals." The inventory includes NBC Sports benefits and spots, "confirming that NBC is a partner at the negotiating table." Miles "would not elaborate on the prospective sponsors." He said that it is "possible things fall through with both, prompting a return to the market." However, Miles was "optimistic about reaching an agreement with one." He noted that included in conversations with potential sponsors are the "possibilities of securing a 'technology partner' as well as a presenting sponsor for the 500 and the IndyCar Grand Prix." There are "more avenues for sponsorship to be explored, but those are the series' primary focuses at this point" (INDIANAPOLIS STAR, 6/18).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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