The digital sports media category in May posted a total audience of 182.1 million unique visitors according to monthly comScore rankings of multiplatform digital reach, up 4.5% from the same month in ’17 and extending category audience growth seen throughout this year. However, the total was down slightly from April, and the average consumption total of 90.6 minutes per user during May trailed both the prior month and May ’17. ESPN led the sports category with a reach total of 70.4 million unique visitors and consumption totals of 5.01 billion minutes overall and 71.3 minutes per user. MLBAM posted 1.48 billion minutes of consumption for MLB.com At Bat during May, again pacing all sports apps, and hit 3 billion minutes in a two-month stretch for the app for the first time ever.
|
RANK
|
SITE |
UNIQUES (000)
|
|
1
|
ESPN |
70,377
|
|
2
|
Yahoo Sports-NBC Sports Network* |
49,000
|
|
3
|
CBS Sports** |
48,433
|
|
4
|
Bleacher Report-Turner Sports Network*** |
44,552
|
|
5
|
USA Today Sports Media Group^ |
42,510
|
|
6
|
MLB |
36,431
|
|
7
|
SB Nation |
29,158
|
|
8
|
NFL Internet Group |
23,637
|
|
9
|
Sports Illustrated sites |
22,254
|
|
10
|
Fox Sports-Perform Media^^ |
20,646
|
|
11
|
Minute Media# |
18,735
|
|
12
|
MSN Sports |
17,004
|
|
13
|
Deadspin.com |
12,326
|
|
14
|
NHL Network |
10,123
|
|
15
|
Active.com sites |
9,911
|
|
RANK
|
SITE |
TOTAL TIME SPENT (MINUTES)
|
|
1
|
ESPN |
5.01 billion
|
|
2
|
MLB |
2.22 billion
|
|
3
|
Yahoo Sports-NBC Sports Network* |
2.13 billion
|
|
4
|
Bleacher Report-Turner Sports Network*** |
1.06 billion
|
|
5
|
CBS Sports** |
794 million
|
|
6
|
NFL Internet Group |
591 million
|
|
7
|
Fox Sports-Perform Media^^ |
361 million
|
|
8
|
USA Today Sports Media Group^ |
318 million
|
|
9
|
SB Nation |
269 million
|
|
10
|
Sports Illustrated sites |
126 million
|
NOTES: * = Includes Rivals.com, The PostGame.com, Rotoworld and FanDuel. ** = Includes 247Sports.com, MaxPreps and Scout Media. *** = Includes NBA.com, NCAA.com and WNBA.com. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead, and For The Win. ^^ = Includes The Sporting News. # = Includes 90min, 12UP, DBLTap and The Spun.
