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Volume 24 No. 219
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Digital Sports Media Consumption Continued To Show Growth In May

The digital sports media category in May posted a total audience of 182.1 million unique visitors according to monthly comScore rankings of multiplatform digital reach, up 4.5% from the same month in ’17 and extending category audience growth seen throughout this year. However, the total was down slightly from April, and the average consumption total of 90.6 minutes per user during May trailed both the prior month and May ’17. ESPN led the sports category with a reach total of 70.4 million unique visitors and consumption totals of 5.01 billion minutes overall and 71.3 minutes per user. MLBAM posted 1.48 billion minutes of consumption for MLB.com At Bat during May, again pacing all sports apps, and hit 3 billion minutes in a two-month stretch for the app for the first time ever. 

RANK
SITE
UNIQUES (000)
1
ESPN
70,377
2
Yahoo Sports-NBC Sports Network*
49,000
3
CBS Sports**
48,433
4
Bleacher Report-Turner Sports Network***
44,552
5
USA Today Sports Media Group^
42,510
6
MLB
36,431
7
SB Nation
29,158
8
NFL Internet Group
23,637
9
Sports Illustrated sites
22,254
10
Fox Sports-Perform Media^^
20,646
11
Minute Media#
18,735
12
MSN Sports
17,004
13
Deadspin.com
12,326
14
NHL Network
10,123
15
Active.com sites
9,911
RANK
SITE
TOTAL TIME SPENT (MINUTES)
1
ESPN
5.01 billion
2
MLB
2.22 billion
3
Yahoo Sports-NBC Sports Network*
2.13 billion
4
Bleacher Report-Turner Sports Network***
1.06 billion
5
CBS Sports**
794 million
6
NFL Internet Group
591 million
7
Fox Sports-Perform Media^^
361 million
8
USA Today Sports Media Group^
318 million
9
SB Nation
269 million
10
Sports Illustrated sites
126 million

NOTES: * = Includes Rivals.com, The PostGame.com, Rotoworld and FanDuel. ** = Includes 247Sports.com, MaxPreps and Scout Media. *** = Includes NBA.com, NCAA.com and WNBA.com. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead, and For The Win. ^^ = Includes The Sporting News. # = Includes 90min, 12UP, DBLTap and The Spun.

Download the
ComScore Rankings For May