Vikings Move To Electronic-Only Ticketing For Coming Season
The Vikings are "doing away with paper tickets" for the '18 season and "will accept only electronic tickets," according to Ben Goessling of the Minneapolis STAR TRIBUNE. Vikings Exec Communications Dir Jeff Anderson said that the team is "making the switch for several reasons, chief among them the ability to improve communications with fans before and during games." Anderson said that nearly 50% of Vikings tickets are "transferred from their original owner to another fan before games," so electronic tickets "will allow the team to know exactly who’s coming to games." The Vikings are also "making the move with an eye toward security, since electronic tickets are harder to counterfeit than paper printouts" (Minneapolis STAR TRIBUNE, 6/14).