Fox Working With Companies To Enhance OTT Delivery Of U.S. Open
Fox Sports has collaborated with Grabyo, a London-based live video production company, and graphics outfit Singular.Live to enhance the OTT delivery of this weekend’s U.S. Open. The unauthenticated live stream involving the three entities will include “Featured Tees,” a live stream through Fox Sports Go and the Fox Sports app from five holes across the course at Shinnecock Hills Golf Club. That “Featured Tees” presentation will be a more data and graphics-driven presentation than a traditional broadcast, seeking to cater to more hardcore golf fans and offering a broader range of viewing options. “This is going to be a more analytically driven form of storytelling,” said Fox Sports Senior VP/TV Everywhere Clark Pierce. “We are looking to do some new things in terms of the display of data.” The “Featured Tees” will also be a fully digital effort as opposed to a digital distribution of a linear production. Grabyo has an existing relationship with Singular.Live and the two have worked together for other entities including MLS. “This is really on the cutting edge of an OTT production in terms of the automated integration of all this live data,” said Graybo President of Americas Mike Kelley.