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Volume 25 No. 110
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Marketplace Roundup

Michelob Ultra has partnered with the USGA for this year's U.S. Open at Shinnecock Hills Golf Club on Long Island. The partnership includes promotion of the event in the greater N.Y. area and integration in Top of the Hill, an on-site fan hospitality space. Michelob Ultra has also partnered with defending champion Brooks Koepka (Michelob Ultra).

SILLY GOOSE: In Detroit, Kurt Nagl noted the Tigers introduced a "new line of apparel inspired by Rally Goose, the team's newly-adopted secondary mascot" whose attempt to leave Comerica Park went viral recently. Sold at Comerica Park's D Shop, different styles of T-shirts for men and women "start at $35 and Rally Goose patches are $15." Caps, kids' clothes, novelty items and collectibles are "in the works" (, 6/12).

SPREADING THE WORD: In K.C., Aaron Randle noted Chiefs TE Travis Kelce has decided to "partner with healthcare provider Cigna to help amplify the public conversation around opioid awareness and talk about preventive solutions." The Cigna program "offers resources and tools aimed at educating people on the dangers of opioids and introducing those at risk to preventive methods" (K.C. STAR, 6/12).

FEELS LIKE THE FIRST TIME: In Philadelphia, John George noted the NLL Philadelphia Wings have "entered their first founding partner deal." The Wings "formed a corporate partnership" with New Jersey-based Inspira Health Network that will include the health system having its "name appear" on the team’s home uniforms. Financial terms of the five-year deal are "confidential" (, 6/12).