A 94% increase in Wings season-ticket sales from '17 has led to a 34% increase in revenue from such salesNBAE/GETTY IMAGES
The WNBA Dallas Wings "averaged 5,552 fans" at College Park Center for their first two home games this season, up by 1,430 from the first two games last year, according to Adam Grosbard of the DALLAS MORNING NEWS. The number also is up 1,680 from the "average attendance of 3,872" for the whole season last year. The '18 sample size is "small, but season-ticket sales give the Wings hope that this will be a season-long trend in their third year" in the Dallas-Ft. Worth market. Wings President, CEO & Partner Greg Bibb said that the team has seen a 94% "increase in season-ticket sales from a year ago," leading to a 34% "increase in revenue from such sales." He projects overall ticket revenue "to increase" by 25% compared with '17. Meanwhile, the Wings as a whole made "outreach to the grass-roots basketball scene in D-FW an offseason priority and have hosted girls high school teams and coaches at each home game." While Dallas is still "part of the team name, the Wings have made Arlington and its 400,000 residents a priority when marketing the team." The team has also "cut prices on some season tickets to make them more affordable, with some packages costing as little as $99" (DALLAS MORNING NEWS, 6/12).
