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S.F. Commission Approves Video Board For Chase Center Entrance

Warriors might show out-of-town games or even other sporting events on the outdoor video boardWARRIORS

The S.F. Commission on Community Investment & Infrastructure voted unanimously last week to "approve the 68-by-38-foot 'video board'" that will hang over Chase Center's Third Street entrance, according to Matier & Ross of the S.F. CHRONICLE. While NBA contracts "might prevent the Warriors from telecasting games being played inside the arena, the team might show out-of-town games or even other sporting events." Warriors spokesperson P.J. Johnston said, “That’s the kind of thing we are hoping for.” The deal also "allows for advertising event sponsors, but that is limited to between two hours before and one hour after a game, concert or other show." The team also "got the go-ahead to put a lighted Chase Center sign of up to 176 feet by 200 feet across the arena’s rooftop." It "won’t be visible from the street, but it will be clear as a bell for the blimp shot" (S.F. CHRONICLE, 6/10).

AFTER THE GOLD RUSH: SPORTSBUSINESS JOURNAL's John Lombardo reports the Warriors are headed "toward a massive" $2B in contractually obligated income when the Chase Center opens in '19, a "staggering figure that surpasses even the team’s early projections for the 18,000-seat facility." That would top the roughly more than $1.7B in contractually obligated income sources said that the 49ers "had when they opened Levi’s Stadium" in '14. It would also eclipse the nearly $1B in "contractually obligated sponsorship sales at Mercedes-Benz Stadium" when it opened in '17. Driving the revenue in the tech-rich Bay area market is the Warriors' "suites and premium-seating inventory that carry among the highest prices and the longest leases in the industry." A year ago, the Warriors "began selling their premium-seating inventory, and to date all but two of the 32 courtside lounges have been sold and few of the 44 club-level suites remain." In addition to the successful suite sales, the Warriors "have signed 10-year founding partnerships with United Airlines, Accenture and Pepsi." Then there is the team’s unique season-ticket sales plan in the new building that "includes a one-time, upfront 'membership' fee for each seat that will be refunded in 30 years." Reports have "put the price at about $35,000 per seat" (SPORTSBUSINESS JOURNAL, 6/11 issue).

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