The Triple-A Int'l League Buffalo Bisons will "wear special uniforms and change their name to the 'Buffalo Wings' for seven games over the remainder of the season," according to Mike Harrington of the BUFFALO NEWS. The Bisons have "introduced a new Wings team logo, jersey design and red and orange color scheme to be used" in games against the Rochester Red Wings. Gear will be "sold online and in the ballpark gift shop during the next homestand." The designs were all "done in house" by Bisons' graphic designer Michele Lange. On the field, the Bisons/Wings will "wear a solid BBQ-red top with the Wings' logo across the chest and bleu cheese numbering on the back." The BBQ-red on-field cap "includes a white face and a wing that is about to be dipped into bleu cheese to form the letter 'B' for Buffalo." The players' socks "will be celery green." The Red Wings and Syracuse Chiefs had "huge success with rebranding nights last season." The Red Wings last year "became the 'Plates' after the city's famous 'garbage plate' delicacy and a crowd of 13,281 that was the fifth-largest crowd in Frontier Field history showed up." The team is now "using the name and the uniform for all Thursday home games this season." The Chiefs drew their largest crowd of '17 when 8,345 showed up for a night when they became the "Salt Potatoes" in "honor of its own local dish." There was an "overwhelming response to merchandise sales and the Bisons expect quite a bump in that area as well" (BUFFALO NEWS, 5/18).
