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Marketing and Sponsorship

AT&T Big Part Of PGA Tour Byron Nelson's Return To Dallas

AT&T has set up Wi-Fi with the capacity to handle the droves at Trinity Forest Golf Club GETTY IMAGES Dallas-based AT&T, upon becoming title sponsor of the PGA Tour Byron Nelson , looked to bring it to a new venue to "take the tournament forward and to take it to the next level," culm...

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SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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