AT&T has set up Wi-Fi with the capacity to handle the droves at Trinity Forest Golf Club GETTY IMAGES
Dallas-based AT&T, upon becoming title sponsor of the PGA Tour Byron Nelson, looked to bring it to a new venue to "take the tournament forward and to take it to the next level," culminating with the event being held at the downtown Trinity Forest Golf Club for the first time this year, according to Repko & Hallman of the DALLAS MORNING NEWS. The event had been held in Irving, Texas, since '83, but AT&T wanted "more than its name on the tournament," which teed off this morning. AT&T has "set up Wi-Fi with the capacity to handle the droves" at the course and has "invested in tech infrastructure that will remain" in the Dallas area after the tournament ends. AT&T Int'l & Global Marketing Officer Lori Lee said that the company "wanted to sponsor the tournament because of its local roots, audience of prospective and current customers, and philanthropic mission." She added that AT&T "accelerated the pace of laying fiber in the surrounding neighborhood because of the golf club and the tournament." Repko & Hallman noted ticket sales for this week's tournament are "on track to beat last year's" figures. The tournament's move from Irving "culminates years of work" by AT&T, SMU and the Salesmanship Club of Dallas, which operates the event, to bring the tournament "back to the city where it began" in '44 (DALLAS MORNING NEWS, 5/16).
