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Audience Analysis: Derby Lowest Since '12; PGA Tour Up In Charlotte

NBC drew a total audience delivery of 15.0 million viewers for the Kentucky Derby last Saturday, as Justify took home the first leg of the Triple Crown (just under 14.9 million TV, 123,100 on streaming). That is the lowest figure for the Derby since ’12 and down 10% from last year. It was the first time in two years the race had head-to-head competition with the NBA Playoffs.

HELLO CHARLOTTE! CBS drew 2.9 million viewers for the final round of the PGA Tour Wells Fargo Championship last Sunday, which saw Jason Day win by two strokes. That figure is up from the tourney’s record-low figure last year (2.1 million viewers) for Brian Harman’s win when the tournament took place in Wilmington, N.C. This year is even with ’16, when James Hahn won in a playoff. Meanwhile, Golf Channel on Friday drew 544,000 viewers for the second round, which saw Tiger Woods just make the cut. Despite Woods finishing his round just prior to Golf Channel coming on air, that figure is up 33% from last year. Golf Channel on Thursday drew 562,000 viewers as Woods was returning to the event for the first time since ’12. That figure is up 67% over last year.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
Kentucky Derby (race segment)
5/5
NBC
6:22-7:10pm
8.5
14,878
NBA Eastern Conference Semifinals:
Cavaliers-Raptors: Game 3
5/5
ABC
8:31-11:23pm
3.8
6,352
NBA Western Conference Semifinals:
Warriors-Pelicans: Game 2
5/1
TNT
10:56pm-1:13am
3.5
5,695
NBA Eastern Conference Semifinals:
Cavaliers-Raptors: Game 1
5/1
TNT
8:00-10:56pm
3.5
5,642
NBA Western Conference Semifinals:
Warriors-Pelicans: Game 4
5/6
ABC
3:31-6:00pm
3.3
5,289
NBA Eastern Conference Semifinals:
Celtics-76ers: Game 2
5/3
TNT
8:40-11:12pm
3.2
5,123
NBA Eastern Conference Semifinals:
Celtics-76ers: Game 1
4/30
TNT
8:13-10:45pm
3.0
4,722
NBA Western Conference Semifinals:
Rockets-Jazz: Game 4
5/6
TNT
8:00-10:33pm
2.6
4,350
NBA Western Conference Semifinals:
Rockets-Jazz: Game 2
5/2
TNT
8:13-10:51pm
2.7
4,339
NHL Eastern Conference Semifinals:
Capitals-Penguins: Game 5
5/5
NBC
7:10-10:10pm
2.4
4,261
NBA Western Conference Semifinals:
Warriors-Pelicans: Game 3
5/4
ESPN
8:00-10:34pm
2.6
4,160
NBA Eastern Conference Semifinals:
Celtics-76ers: Game 3
5/5
ESPN
5:04-7:57pm
2.3
3,619
NBA Western Conference Semifinals:
Rockets-Jazz: Game 3
5/4
ESPN
10:34pm-12:55am
2.2
3,472
NBA Eastern Conference Semifinals:
Cavaliers-Raptors: Game 2
5/3
ESPN
6:03pm-8:35pm
2.0
3,311
PGA Tour: Wells Fargo Championship: Final Round
5/6
CBS
3:00-6:00pm
1.9
2,898
"NBA Countdown"
5/5
ABC
8:00-8:31pm
1.7
2,645
NHL Eastern Conference Semifinals:
Lightning-Bruins: Game 5
5/6
NBC
3:08-6:00pm
1.3
2,112
PGA Tour: Wells Fargo Championship: Third Round
5/5
CBS
3:00-6:00pm
1.3
1,795
Liga MX: Clausura quarterfinals:
UNAM Pumas-Club America: Leg 1
5/2
Univision
8:00-10:30pm
0.8
1,543
"NBA Countdown"
5/6
ABC
3:00-3:31pm
1.1
1,536
Liga MX: Clausura quarterfinals:
UNAM Pumas-Club America: Leg 2
5/5
Univision
7:30-10:00pm
0.6
1,069
PBR Last Cowboy Standing
5/6
CBS
1:00-2:00pm
0.6
792
EPL: Everton-Southampton
5/5
NBC
12:00-2:00pm
0.5
756
"Best of QB2QB with Russell Wilson"
5/5
ABC
4:00-5:00pm
0.3
492
"World of X Games: Real Street"
5/5
ABC
2:00-3:00pm
0.3
447
"The Draft: Featured"
5/5
ABC
3:00-3:30pm
0.3
447
"The Draft: Featured"
5/5
ABC
3:30-4:00pm
0.3
424
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Audience Analysis

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