Dustin Johnson, Megan Rapinoe Star In New BodyArmor Lyte Ads

BodyArmor has launched its first-ever ad campaign for its low-calorie, low-sugar drink -- BodyArmor Lyte -- and is using golfer Dustin Johnson and USWNT MF Megan Rapinoe for roles in the effort. The campaign, which launched today, will consist of three video spots, digital and social creative, in-store activations and radio executions. BodyArmor created the concept for the spots, and Brooklyn Brothers, N.Y., created the scripts. The campaign for BodyArmor Lyte comes on the heels of the brand launching its largest marketing campaign ever last month, which had four TV spots featuring Rockets G James Harden, Knicks F Kristaps Porzingis, Angels CF Mike Trout and WNBA Wings G Skylar Diggins-Smith. BodyArmor has added 20,000 new retail locations to its list of available outlets last month, including 7-Eleven, Walmart and Walgreens.