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Audience Analysis: PGA Tour Rising; ‘Bama Spring Game Down

The PGA Tour continues to trend upward this season for all national TV partners. NBC is averaging 3.64 million viewers for its weekend telecasts, the net's best figure since '06 when The Players Championship was still played in March. That figure also is up 69% from last season at this point. Meanwhile, CBS on the weekends is averaging 2.95 million viewers after seven events, the net’s best mark at this point in the season since 3.19 million viewers in ’12 (six events). That figure also is up 17% from 2.52 million viewers last year (six events). On Golf Channel, the early part of the season helped the net to record Q1 viewership. For early rounds and weekend Tour lead-in telecasts, Golf Channel is averaging 470,000 viewers over 118 telecasts, up 30% from last year. 

NOTES: ESPN finished with 475,000 viewers for the Alabama spring football game last Saturday, down from 547,000 viewers for last year’s game. Two years ago, ESPN drew 751,000 for the game. Immediately after Saturday’s telecast, the Georgia spring game drew 379,000 viewers....Univision Deportes last Friday in the midnight window drew 199,000 viewers for its Combate Americas broadcast, the second televcast of the '18 season for the MMA outfit.

The chart below lists TV viewership figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NBA Eastern Conference First Round:
Cavaliers-Pacers: Game 4
4/22
TNT
8:49-11:23pm
3.7
6,049
NBA Western Conference First Round:
Warriors-Spurs: Game 4
4/22
ABC
3:39-6:03pm
3.5
5,458
NBA Western Conference First Round:
Warriors-Spurs: Game 3
4/19
TNT
9:50pm-12:10am
2.4
3,847
NBA Eastern Conference First Round:
Celtics-Bucks: Game 4
4/22
ABC
1:01-3:39pm
2.5
3,703
NBA Western Conference First Round:
Warriors-Spurs: Game 2
4/16
TNT
10:52pm-1:24am
2.3
3,684
NBA Eastern Conference First Round:
Cavaliers-Pacers: Game 2
4/18
TNT
7:09-9:44pm
2.3
3,646
NBA Eastern Conference First Round:
Heat-76ers: Game 2
4/16
TNT
8:14-10:52pm
2.3
3,454
NBA Western Conference First Round:
T'Wolves-Rockets: Game 2
4/18
TNT
9:44pm-12:11am
2.2
3,429
NBA Western Conference First Round:
Thunder-Jazz: Game 3
4/21
ESPN
10:05pm-12:37am
2.1
3,394
NBA Eastern Conference First Round:
76ers-Heat: Game 3
4/19
TNT
7:09-9:50pm
2.0
3,182
NBA Eastern Conference First Round:
Raptors-Wizards: Game 4
4/22
TNT
6:08-8:49pm
2.0
3,165
Monster Energy NASCAR Cup Series:
Toyota Owners 400 (Richmond)
4/21
Fox
6:47-10:01pm
1.8
3,033
NBA Western Conference First Round:
Pelicans-Trail Blazers: Game 4
4/21
TNT
5:15-7:53pm
2.0
2,984
NHL Eastern Conference Quarterfinals:
Penguins-Flyers: Game 6
4/22
NBC
3:07-6:00pm
1.4
2,343
PGA Tour: Valero Texas Open: Final Round
4/22
CBS
3:00-6:00pm
1.5
2,274
NHL Eastern Conference Quarterfinals:
Maple Leafs-Bruins: Game 5
4/21
NBC
8:07-11:02pm
1.1
1,889
PGA Tour: Valero Texas Open: Third Round
4/21
CBS
3:00-6:00pm
1.1
1,599
NHL Eastern Conference Quarterfinals:
(regionalized)*
4/21
NBC
3:15-6:00pm
0.9
1,453
"NBA Countdown"
4/22
ABC
12:30-1:01pm
0.9
1,311
FA Cup semifinal:
Manchester United-Tottenham
4/21
Fox
12:00-2:30pm
0.5
684
Liga MX: Necaxa-Tigres
4/21
UniMas
9:57pm-12:06am
0.3
609
Monster Energy Supercross: Foxborough
4/21
Fox
3:06-6:00pm
0.4
536
Liga MX: Chivas-Lobos
4/21
UniMas
7:56-9:57pm
0.3
500
"World of X Games: Moto X"
4/21
ABC
2:00-3:00pm
0.3
477
"QB2QB: Russell Wilson
with Baker Mayfield"
4/21
ABC
3:00-3:30pm
0.3
434
"QB2QB: Russell Wilson
with Saquon Barkley"
4/21
ABC
4:30-5:00pm
0.3
390
"QB2QB: Russell Wilson
with Mason Rudolph"
4/21
ABC
4:00-4:30pm
0.3
358
"QB2QB: Russell Wilson
with J.T. Barrett"
4/21
ABC
3:30-4:00pm
0.3
355

NOTES: * = Split on NBC and NBCSN; Game 5s for Devils-Lightning and Blue Jackets-Capitals.

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Audience Analysis Chart

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