Menu
Marketing and Sponsorship

Drone Racing League Extends Title Sponsorship With Allianz

The Drone Racing League has extended its title sponsorship agreement with Allianz to five years. The deal, initially signed last year, had been for two years with various options to extend. Meanwhile, the DRL will expand its circuit to France with a new race June 16 in Nice at Allianz Rivera Stadium. The race will be shown in France on Groupe AB as part of a new relationship between the DRL and the broadcaster. “DRL has been a perfect strategic partner for Allianz,” said company Head of Group Market Management & Distribution Jean-Marc Pailhol, who was involved in the extension with DRL CEO & Founder Nicholas Horbaczewski. “Going forward, we will continue working with DRL to expand the Allianz World Championship and present this spectacular new sport to additional audiences around the world.”

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/04/26/Marketing-and-Sponsorship/Drone-Racing.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/04/26/Marketing-and-Sponsorship/Drone-Racing.aspx

CLOSE