Activision-Nielsen Partnership Shows Growth Of Esports Industry

Game publisher Activision Blizzard has "formed a unique partnership with Nielsen to get detailed data tracking of the exposure and eyeballs generated from its esports leagues," and the pact "shows how the esports industry, still very new but growing like a weed, is rapidly maturing," according to Daniel Roberts of YAHOO FINANCE. Activision Blizzard Senior VP & Chief Revenue Officer Brandon Snow said, "We want Nielsen to bring its rigor to the way our partners look at their ROI." He added, "What we are now saying is we will have the data and we can now measure the value for you and show you. It’s no longer this gray unknown box that people perceive esports as being." Roberts wrote all of the granular date tracking will "serve to boost esports even further" (FINANCE.YAHOO.com, 4/20).