ESPN in March returned to the top of monthly comScore sports rankings of multiplatform digital reach after being supplanted during the Pyeongchang Games by the Yahoo Sports-NBC Sports Network alliance. ESPN’s total of 75.4 million unique visitors easily paced the category, as did its consumption total of 5.82 billion minutes in total time spent and average of 77.2 minutes per visitor during the month. Bleacher Report-Turner Sports Network, which includes NCAA.com and the March Madness Live streaming of the NCAA men’s basketball tournament, rose to second during the month after placing sixth in February. The overall sports category generated 183 million unique visitors during the month, down 3.4% from the Olympics-fueled totals of February, but up 2.3% from March ’17.
|
RANK
|
SITE
|
UNIQUES (000)
|
|
1
|
ESPN
|
75,375
|
|
2
|
Bleacher Report-Turner Sports Network*
|
60,477
|
|
3
|
CBS Sports**
|
59,695
|
|
4
|
Yahoo Sports-NBC Sports Network***
|
50,444
|
|
5
|
SB Nation
|
45,714
|
|
6
|
USA Today Sports Media Group^
|
43,041
|
|
7
|
NFL Internet Group
|
28,561
|
|
8
|
MLB
|
26,556
|
|
9
|
Fox Sports-Perform Media^^
|
24,888
|
|
10
|
Sports Illustrated sites
|
24,827
|
|
11
|
Minute Media#
|
18,828
|
|
12
|
MSN Sports
|
17,825
|
|
13
|
NHL Network
|
9,690
|
|
14
|
Deadspin.com
|
9,293
|
|
15
|
TheSportster.com
|
8,167
|
| |
|
|
|
RANK
|
SITE
|
TOTAL TIME SPENT (MINUTES)
|
|
1
|
ESPN
|
5.82 billion
|
|
2
|
Yahoo Sports-NBC Sports Network***
|
2.69 billion
|
|
3
|
Bleacher Report-Turner Sports Network*
|
2.23 billion
|
|
4
|
CBS Sports**
|
1.41 billion
|
|
5
|
MLB
|
945 million
|
|
6
|
NFL Internet Group
|
795 million
|
|
7
|
SB Nation
|
380 million
|
|
8
|
USA Today Sports Media Group^
|
371 million
|
|
9
|
Fox Sports-Perform Media^^
|
364 million
|
|
10
|
Sports Illustrated sites
|
149 million
|
| NOTES: * = Includes NBA.com, NCAA.com and WNBA.com. ** = Includes 247Sports.com, MaxPreps and Scout Media. *** = Includes Rivals.com, ThePostgame.com, Rotoworld and FanDuel. ^= 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^^ = Includes The Sporting News. # = Includes 90min, 12UP, DBLTap and The Spun. |
